Thought Machine: Vault Core & Vault Payments

OVERVIEW

Thought Machine, a next-generation banking technology company, approached Mummu Studio to produce a series of motion graphics and typography explainer animations aimed at clarifying their product offerings for the banking sector – Vault Core and Vault Payments.

Working directly with Thought Machine’s internal marketing team, we were presented with the first script for Vault Payments; a cloud-native payments processing platform that enables any bank to run all payment types for every method, scheme, and region in the world.

Following a deep-dive into how the product works and creative discussions with Thought Machine’s Head of Design, Artemis Vergou, we agreed that the best way to communicate how the complex system worked was through the use of abstract animated shapes, typography and voice over.

The second film is about their other product, Vault Core, a cloud-native core banking platform that provides banks with unrivalled flexibility and control in the design and build of new financial products.

Kicking off with style development, we created style frames, followed by drawn and fully art-worked storyboards to be signed off by the client. Once in production, the storyboards were brought to life: 2D shapes were animated dynamically throughout the films by twisting, turning, popping and transforming through space, enabling us to jump between screens to explore different topics. Simultaneously, typography is animated across the screen – drawing attention to key messaging within the script and syncing perfectly with the voiceover.

Storyboard Process

Thought Machine: Vault Core & Vault Payments
Thought Machine: Vault Core & Vault Payments
Thought Machine: Vault Core & Vault Payments
Thought Machine: Vault Core & Vault Payments

The result is a clear and compelling explainer video for the technology company Thought Machine’s website and social channels, that helps make clear the benefits of Vault Core and Vault Payments.

“The Mummu team was excellent every step of the way. They understood our vision from the outset and created a series of functional and visually striking product videos. Their communication and feedback processes were seamless and efficient. We are thrilled with the results and look forward to continuing our partnership with Mummu for future projects”

Artemis Vergou, Thought Machine.

Services

Creative Direction – Design – Illustration – Storyboarding  – Animation  – Motion Graphics – Compositing

Deliverables

2 x 90 Second Infographic Animations plus cut downs for social

CREDITS

DIRECTED & PRODUCED BY
Mummu
CREATIVE DIRECTORS
Sam Atkin & Karl Hammond
DESIGNER & ILLUSTRATOR
Elliot King
MOTION GRAPHICS ANIMATOR
Elliot King
SOUND DESIGN
Lefteris Xanthis
CLIENT
Thought Machine
HEAD OF DESIGN
Artemis Vergou
Script
Asif Faruque
VOICE ARTIST
Rosie Fletcher

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