Global marketing agency Iris Germany, teamed up with Mummu to create a high-quality brand video to raise awareness of Samsung’s Knox Suite, an all in one solution that can deliver intuitive and concise benefits to IT Managers. The campaign required us to deliver five separate animated brand films; including a two minute overview and four separate shorter pillar animations; Analyze, Deploy, Manage & Secure.
With the concept, scripting and storyboarding provided by the agency – their creatives wanted to use vector and infographics – showcasing a lot of information without compromising the entertainment. Mummu complimented this by using their expertise in 2D & 3D motion graphics to help create a video that is memorable and easier to consume with the use of kinetic typography.
Stylised 3D mobile devices were modelled and animated dynamically through all five films twisting, turning, popping and transforming through space, enabling us to jump between screens to explore different topics. Simultaneously 2D motion graphics and text animated across the device screens – drawing attention to the digital and interactive elements of the script and syncing perfectly with the voice over.
With many years of experience in finding the perfect voice to fit any marketing video – Iris made full use of Mummu’s services, as they required us to produce and record the final voiceover for all five films. Once briefed, we provided a shortlist of non-regional American female voice artists for the client to choose from. The chosen talent was recorded remotely in a professional session giving the agency creatives the opportunity to listen in and feedback live on the session. The perfect take was selected and synced perfectly to the finished animations and optimised for Samsung’s YouTube channel.
The result is a clear and compelling brand video for the tech company Samsung’s website and social channels, that like the animation itself showcases Knox Suite to be a very simple but powerful solution.
Animation direction – 2D motion graphics animation – 3D pre-production (lighting, rigging, textures) – 3D animation and compositing – sound design and production
2 Minute overview animation plus 4 x pillar animations
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