Visit Qatar: Qatar Welcomes the World

Volume
Created by Hea Poh Linfrom the Noun Project

Mummu were excited to once again work with CNN Create, to craft this beautiful TVC spot for Visit Qatar. Inspired by pop-up books and paper craft, the animation is centered on the Qatar passport and uses it as a canvas, to highlight the countries most exciting and enticing attractions.

The ad was a key part of their campaign to drive more tourism to the country by opening up it’s visa policy to over 80 countries. It aired on CNN international to a global audience of would be travellers, with an open invitation to visit Qatar as it welcomes the world!

 

Credits

Produced and Created by Mummu
Creative Director: Karl Hammond
Animation Director: Chris Ketchell
Producer: Sam Atkin
Design: Chris Ketchell, Shari Solo, Giulia Frixone
Animators: Shari Solo, Thomas Weeden, Rob Gavin
Compositors: Chris Ketchell, Karl Hammond, Thomas Weeden
Sound and Music: Marian Mentrup
Agency: CNN Create
Client: Visit Qatar
Script: James Sharpe
Agency Global Creative Director: John Malone
Agency Producer: James Sharpe