Mummu created an emotive and accessible character animation for the mental health and wellbeing experts at The Tavistock and Portman NHS Foundation Trust; highlighting the effectiveness of Video-feedback Intervention to promote Positive Parenting (VIPP).
Collaboration was the key to this project, sharing the table with NHS consultants and parents to thread their experience and evidence of success into the story, simultaneously developing a style considered effective in educating a wide target audience.
Created & Produced by Mummu
Client Tavistock and Portman NHS Foundation Trust
Client leads: Rachel James & Paul Dugmore
Creative Directors: Sam Atkin & Karl Hammond
Lead designer: Adrien Kulig
Designer: Max Halley
Animation: Lee Cooper
Sound design: Marian Mentrup