Mummu whipped up an exciting mix of graphic inked illustration and fluid 2D cel animation about emerging artist Cuco, his music, and how he stayed creative during 2020. This was a unique opportunity and invitation to collaborate with Spotify and QuickFrame, producing an on-platform video and audio advertisement for Cinnamon Toast Crunch.
In the 60-second spot, Cuco’s words and passions are brought to life with a surreal and psychedelic twist, marrying up perfectly with his distinct musical style and laid back character. The vibrant branding of Cinnamon Toast Crunch brought the out-of-this-world style to life with bright colours and exciting patterns. The brand’s distinctive Cinnamoji characters play a fun and comic supporting role, accompanying Cuco on his wild journey, which ends with him on the sofa enjoying his favourite cereal!
Produced & Directed by Mummu
Client: Spotify x Cinnamon Toast Crunch
Agency Producer: Dillon Wilensky
Animation Directors: Sam Atkin & Karl Hammond
Illustrator: Inga Ziemele
2D Animation: Alex Potts, Chiara Sgatti, Katie Taysum, Emma Wakley
Clean-Up: Mark Abbott, Pafo Gallieri, Jack Gould, Alex Potts, Mindaugas Suchockas, Katie Taysum, Emma Wakley, Inga Ziemele
Compositors: Raf Aflalo, Luke Simpson
Sound Design: Marco Martini