We all enjoy the excitement of getting a new smartphone but with the hassle of transferring your personal data from one branded handset to the other we often stick with what we know; and who wants to watch a boring how-to-video. That’s exactly why we created these three engaging animations, explaining the different ways customers could switch from their old iPhone to the new Samsung Galaxy S6 by using Smart Switch.
Working with creative agency Iris we were able to bring the right amount of character and personality to each animation, whilst remaining true to the Samsung brand. We did this by creating a simplified user interface that housed a moon-walking hand, magic-balloon-dog and a rocket.
Produced & Created by Mummu
Creative Director: Karl Hammond
Art & Animation Director: Tom McCarten
Animation: Tom McCarten, James Turzynski, Daryl Higgins
Producer: Sam Atkin
Production Assistant: Lucy Evans