Mum’s the word, but on this occasion we weren’t keeping quiet, as we brought to life a series of family characters for a 20” TV commercial. Murrays Health & Beauty were looking to break into TV advertising, increasing their stake in the domestic health and safety market, and to do this they decided to bypass the advertising agency and come straight to us.
This modern and relatable family of a fashionable homemaker Mum, a gentle rugby player dad, and an independent Gran and two chaotic kiddies have been made famous airing on 40+ channels and seen illustrated in store and the tabloids.
Produced & Created by Mummu
Creative Directors: Karl Hammond & Sam Atkin
Assistant Producer: Lucy Evans
Character Design: Brett Coulson
Animation: Daniela Negrin Ochoa, Iria Lopez
Storyboard: James Turzynski
Sound Design: Marian Mentrup
Voice-over Artist: Annette Rizzo
Voice-over Agent: The Voiceover Gallery
Client: Murrays Health & Beauty