This short fundraising animation made by Mummu co-founder, Sam Atkin, was created to raise awareness about the symptoms of dementia and invoke empathy and a deeper understanding of the disease.
A runner sets off in a positive state but soon experiences some difficulties that send him spiralling into the unknown.
Representing the Alzheimer’s Society, Sam was #runningfordementia in the Virgin Money London Marathon 2017, in memory of his dear Nanny Peg and for everyone else who has been affected by this illness.
Creative Directer: Sam Atkin
Rob Gavin: Design and Animation
Tom Weeden: Animation
Marian Mentrup: Music and sound design