Alzheimer’s Society: Running for Dementia

Created by Hea Poh Linfrom the Noun Project

This short fundraising animation made by Mummu co-founder, Sam Atkin, was created to raise awareness about the symptoms of dementia and invoke empathy and a deeper understanding of the disease.

A runner sets off in a positive state but soon experiences some difficulties that send him spiralling into the unknown. 

Representing the Alzheimer’s Society, Sam was #runningfordementia in the Virgin Money London Marathon 2017, in memory of his dear Nanny Peg and for everyone else who has been affected by this illness.


Creative Directer: Sam Atkin

Rob Gavin: Design and Animation
Tom Weeden:  Animation
Marian Mentrup: Music and sound design