NHS Tavistock & Portman: iThrive

Created by Hea Poh Linfrom the Noun Project

This is an educational animation Mummu created for the i-Thrive children’s mental health program. The character design and storytelling had to be carefully considered to deliver a heartfelt message about a complex issue to a wide-ranging audience.

It was a great opportunity to collaborate, working on the concept and script development directly with children and young people. Mummu was excited to once again partner with the children’s mental health experts at the Tavistock & Portman and Anna Freud Centre.


Produced & Directed by Mummu

Client: NHS Tavistockm & Portman

Creative Directors: Sam Atkin & Karl Hammond

Illustrator: Diarmuid Ó Catháin

Animators: Lee Cooper, Christina Nerland, Natalie Gray

Compositor: Lee Cooper

Music & Sound Design: Marian Mentrup