Kelloggs: Seed to Spoon

Created by Hea Poh Linfrom the Noun Project

For the Kellogg’s Origins campaign, Mummu created two character lip sync animations for the ‘Seed to Spoon’ micro-series.

“Why dad, Why-ee?” That’s the question catching many dads off guard. Over two morning breakfasts we follow a father (and farmer) enthusiastically explaining to his daughter how her bowl of cereal is made and ends up on the table.


Produced & Created by Mummu
Creative Director: Karl Hammond
Art & Animation Director: Tom McCarten
Animation: Tom McCarten, James Turzynski, Daryl Higgins
Producer: Sam Atkin
Production Assistant: Lucy Evans
Agency: Iris
Client: Samsung