Kelloggs: Seed to Spoon

Created by Hea Poh Linfrom the Noun Project

“Why dad, Why-ee?” That’s the question catching many dads off guard but not in our animated micro series ‘Seed to Spoon’ created for the Kellogg’s Origins campaign.

Over two morning breakfasts we follow a father (and farmer) enthusiastically explain to his daughter how her bowl of cereal is made and ends up on the table.


Produced & Created by Mummu
Creative Director: Karl Hammond
Art & Animation Director: Tom McCarten
Animation: Tom McCarten, James Turzynski, Daryl Higgins
Producer: Sam Atkin
Production Assistant: Lucy Evans
Agency: Iris
Client: Samsung