ING Direct: Every Little Thing

Created by Hea Poh Linfrom the Noun Project

Luca&Sinem directed this charming, stylised 3D TV spot for ING Direct, ‘Australia’s most recommended bank’. Seamless transitions and camera moves take us on a journey; communicating ING’s simple and straightforward approach to banking.


Directior&Design: Luca&Sinem
Production: XYZStudios
Agency: SOAP Creative, Sydney