IBM: Wimbledon Championships

Created by Hea Poh Linfrom the Noun Project

Commissioned by IBM for the Wimbledon Championships, OgilvyOne Worldwide approached Mummu to create 15 quirky and colourful animations from concept to delivery for the IBM #whoknew social media campaign.

Effectively highlighting IBM’s focus on three types of analytics: Social, Predictive and Cloud. They were looking to bring their analytics and data points to life, giving fans around the world a much greater insight into the competition and a richer experience during each match.


Produced & Created by Mummu
Directed by: Sam Atkin & Karl Hammond
Animation: Felix Massie, James Turzynski, Sam Atkin & Karl Hammond
Sound Design: Oswald Skillbard (Vincent Oliver)
Producer: Natalie Harvey
Agency: Ogilvy One
Client: IBM