Commissioned by IBM for the Wimbledon Championships, OgilvyOne Worldwide approached Mummu to create 15 quirky and colourful animations from concept to delivery for the IBM #whoknew social media campaign.
Effectively highlighting IBM’s focus on three types of analytics: Social, Predictive and Cloud. They were looking to bring their analytics and data points to life, giving fans around the world a much greater insight into the competition and a richer experience during each match.
Produced & Created by Mummu
Directed by: Sam Atkin & Karl Hammond
Animation: Felix Massie, James Turzynski, Sam Atkin & Karl Hammond
Sound Design: Oswald Skillbard (Vincent Oliver)
Producer: Natalie Harvey
Agency: Ogilvy One