Guardian Labs: How do Electric Cars Actually Work

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Created by Hea Poh Linfrom the Noun Project

Commissioned by Renault, Mummu collaborated with the team at Guardian Labs to create an educational motion graphics animation that looks under the bonnet to explain exactly how electric cars work. 

We all know they run on electricity rather than just petrol or diesel, but that’s where most people’s knowledge of electric cars stalls. From the make-up of their batteries to the cost of charging. The animation was launched on the Guardian platform to help promote the Zoe, Renault’s new electric car.

Credits

Created & Produced by Mummu

Client: Guardian Labs

Client lead: Natalie Fox & Beatrice McHugh

Creative Directors: Sam Atkin & Karl Hammond

Animation Direction & Design: Tom McCarten

Animation: Scott Bridges

Sound Design: Marian Mentrup