DK Books: #WhatWouldMaryDo

Created by Hea Poh Linfrom the Noun Project

To coincide with the release of Mary Berry’s latest book, DK Books approached Mummu to create a series of short stopmotion animations relevant to the chosen food topics discussed in a public Q&A session, including: baking, eggs, meat, poultry and fish. The campaign – aptly titled: #WhatWouldMaryDo – was shared across social networks Twitter and Facebook.


Produced & Created by Mummu
Client: DK Books
Director: David Luepschen
Sound: Oswald Skillbard