DK Books: #WhatWouldMaryDo

Created by Hea Poh Linfrom the Noun Project

What better way is there to bring the expertise of culinary genius and national treasure, Mary Berry, directly to her followers than a social media campaign using food-themed stop motion animations.

To coincide with the release of Mary’s latest book, DK Books approached our studio to create a series of short animations relevant to the chosen food topics discussed in a public Q&A session, including: baking, eggs, meat, poultry and fish. The campaign – aptly titled: #WhatWouldMaryDo – was shared across social networks Twitter and Facebook.



Produced & Created by Mummu
Client: DK Books
Director: David Luepschen
Sound: Oswald Skillbard