Channel 4: Ad 4 You

Created by Hea Poh Linfrom the Noun Project

Advocates of personalised advertising Channel 4, commissioned Mummu to create an engaging infographic animation to tell their story to future advertising buyers.

Knowing the audience would be expecting a few dashes of cheeky humour, which the channel is known for, Mummu seamlessly strung together the 21 scenes, containing everything from a skateboarding granddad, to a milk carton with arms.


Produced & Created by Mummu
Creative Director: Karl Hammond
Character Design & Animation: Matthias Hoegg
Storyboard Design & Animation: James Turzynski
Production Assistant: Lucy Evans
Agency: Giant Owl
Client: Channel 4