Channel 4 have been pioneering advocates of personalised advertising, leading them to look for a fun and engaging way to tell their story to future advertising buyers.
Knowing the audience would be expecting a few dashes of cheeky humour, which the channel is known for, Mummu seamlessly strung together the 21 scenes, containing everything from a skateboarding granddad, to a milk carton with arms.
Produced & Created by Mummu
Creative Director: Karl Hammond
Character Design & Animation: Matthias Hoegg
Storyboard Design & Animation: James Turzynski
Production Assistant: Lucy Evans
Agency: Giant Owl
Client: Channel 4