Creative agency Zeno Group approached Mummu to help launch Band-Aid’s animated campaign, #TheTruthHeals, across Japan, China and Australia. Three 30” spots seek to educate and inform on common misunderstandings about cuts and open wounds.
We saw this as the perfect opportunity to utilise a combination of styles; a 3D animated reality is juxtaposed with a playful yet informative 2D micro-world, to tackle the misconceptions about ‘drying out’ wounds.
Produced and Created by Mummu
Creative Director: Karl Hammond
Animation Directors: Luca & Sinem
Producer: Sam Atkin, Lucy Evans
Sound and Music: Marian Mentrup
Agency: Zeno Group