Mummu had the pleasure of creating this TV spot for credit providers Aqua.
For those of us young enough to remember the much-loved children’s TV shows of the 70’s and 80’s, it should ring a few sentimental bells. With stop motion classics such as Bagpuss and Captain Scarlett in mind, we set out to create an underwater world that would offer nostalgia and childlike wonder. Something that would reassure viewers whilst communicating Aqua’s key message.
Working with the creative agency Rock Hound, Mummu focused on the characterisation of each character; whether it be through the exaggerated proportions of the life sized crab or the clip clop animation of the smallest clam. With each shot beautifully dressed, we were able to create a charming, hand crafted TVC which conveyed the underwater world without the use of CG or effects.
Created & Produced by Mummu
Creative Director: Sam Atkin
Director Amy Becker-Bunett
Animation Directors: Joe Orton & Daniella Orsini (Catfish Collective)
Producer: Karl Hammond
Character Design: Brett Coulson
Model Creation: Machine Shop
Client New Day LTD (Aqua Credit Card)
Agency/Production: Rock Hound
Agency Creative: Mike McKenna
Producer: James Mclaughlin
Agency Producer: Lauraine Bhuglah
Post Production: Smoke & Mirrors
Grade: Mark Horriban
VFX/Online: Rory Whittle
Music Composition: Greg Becker–Burnett
Sound: Scott Little