Amazon: Amazon Fresh

Created by Hea Poh Linfrom the Noun Project

Mummu created a bold motion graphics animation for Amazon fresh; conveying the story of how the online retail brand can deliver fantastic fresh products to its customers, from supplier to fridge.

Using a simplistic bold style we were able to clearly detail the key stages of the journey, inspiring confidence and adoption of the service from the day of launch. Using the brand colours we were able to create something fresh and distinctively Amazon.


Produced and Created by Mummu
Creative Director: Karl Hammond
Animation Director: Tom McCarten
Producer: Sam Atkin
Sound and Music: Marian Mentrup
Agency: Mission
Client: Amazon