MENU
OVERVIEW
Mummu were approached by CNN Create to produce two social media animations about Ford’s new helmet that has been designed to read the minds of race car drivers. Hosted on the cinematic-storytelling platform Great Big Story; the animations explain the science behind Ford’s helmet and how racing drivers are able to use their own brain’s data.
Electroencephalographic headgear monitors their brain activity when they’re driving and turns that information into insights—which can help them improve how they drive and win more races.
Could this be the future of motor sport?
CREDITS
Created & Produced by
Mummu
Animation Directors
Sam Atkin & Karl Hammond
Design & Animation
Scott Bridge
Storyboard & Design
James Turzynski & PJ Offner
Sound Design
Marian Mentrup
Client
Ford
Agency
CNN Create
Agency Producer
Tom Canning
Agency Creatives
John Malone, Adnan Kazi
Let's Touch Base
Has this peaked your interest?
Let us guide you through the next steps.