Alipay+: Get Ready for Business with the World!

OVERVIEW

The world is open for business again and tourists are taking off! Mummu Studio partnered with BBC Storyworks to create a global animation campaign that highlights how businesses worldwide, no matter the size, can sell to more tourists who are looking to pay like a local by using Alipay+.

Alipay+: Get Ready for Business with the World!
Alipay+: Get Ready for Business with the World!
Alipay+: Get Ready for Business with the World!

BBC Storyworks’ Creative Director, Melanie Clancy sought the help of Mummu Studio because of her previous experience of working with the Mummu Health team on another global campaign for the pharmaceutical brand Band-Aid. Melanie was looking for a unique and eye-catching illustrative style, which while being informative, could be brought to life with fun and dynamic motion.

Alipay+: Get Ready for Business with the World!

The campaign ran as a 30-second television commercial on BBC Global News channels and as a 60-second explainer animation on BBC News global website and social channels. The wide-reaching campaign aimed to help Alipay+ break into new European markets, and retain users in Asian markets where it is already a widely used and popular payment platform.

Alipay+: Get Ready for Business with the World!
Alipay+: Get Ready for Business with the World!

Drawn Storyboard

Alipay+: Get Ready for Business with the World!

Artworked Storyboard

Alipay+: Get Ready for Business with the World!

Character Design

Alipay+: Get Ready for Business with the World!
Alipay+: Get Ready for Business with the World!

Services

Creative Direction – Script Writing –  Concepting  – Design – Illustration – Character Design – Storyboarding  – Animation  – 2D Cell Animation – 3D Animation – Compositing – Sound Design

Deliverables

30 Second Television Commercial – 60 Second Animated Explainer – 1×1 and 9×16 Social Versions – Global Campaign

CREDITS

DIRECTED & PRODUCED BY
Mummu
CREATIVE DIRECTORS
Sam Atkin & Karl Hammond
ILLUSTRATOR
Adrien Kulig
3D ANIMATION
David Cowell
2D ANIMATION
Lee Cooper
2D ANIMATION
Daniel Scarlet
COMPOSITING
David Cowell, Lee Cooper, Rafael Aflalo
SOUND DESIGN
Michele Bianchin
SCRIPT WRITER
Dan England
CLIENT
Alipay+
AGENCY
BBC Storyworks
CLIENT CREATIVE
Melanie Clancy
CLIENT PRODUCER
Sherry Huang & Emily Ho

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