In today’s technology era, the user interface (UI) is one of the essential features that can either make or break your product. Hence, it’s vital to provide quality animated tutorials and product videos that help users understand how to navigate your software or application.
The design, storyboard, tone of voice, scriptwriting, character usage and voiceover of your animated tutorials can significantly impact your company’s branding, reputation and sales.
That is why, with over ten years of experience creating 2D and 3D tutorials and explainer animations for agencies and big tech brands such as Facebook, Mummu Studio understands the importance of making visually appealing tutorials that are engaging and easy to understand in the digital age to B2B, D2C and B2C audiences.
This blog explores some critical considerations businesses and brands should regard while building tutorial strategies to support your software or app.
User Engagement and Experience
The first and most crucial element of tutorials for any industry, including tech and fintech, is user engagement and experience. A well-designed 2d or 3d animated tutorial can engage the user and ensure a positive experience while using the product. The tutorial’s animation should be simple, digestible, engaging, easy to understand, and provide value; they must be carefully crafted to ensure the user can feel confident using your software or application. An experienced animation studio such as Mummu can present you with ways and opportunities to portray your key messages in methods proven to make your content understandable, such as characterisation and scriptwriting.
For small business owners, Facebook can be a powerful tool for promoting their businesses. But if they’re unfamiliar with the platform, it can be overwhelming to get started.
That’s where our bite-sized tutorial came in.
We were asked by Facebook to create a relatable, simple step-by-step guide that was easy to follow and included real-world examples alongside animation to showcase how other small business owners have used Facebook to get the most out of their online presence.
Branding and Reputation
The design and aesthetic of your animation or explainer video must align with your brand guidelines or can impact your company’s brand reputation. A poorly-designed or ill-planned tutorial or one not in line with your values or tone of voice can harm your company’s reputation, while a well-designed, structured tutorial can improve it. Therefore ensuring that your animation is created by people who understand the importance of keeping consistent with your company’s branding, tone of voice, and brand values is essential.
NYM, a privacy mixnet, embraces both technology and activism, and our design team worked to reflect that in our sleek and edgy visuals.
These visuals had to accurately portray the nature of the business and enhance the user experience. It’s not just about privacy with NYM; it’s about being a part of a progressive, innovative movement. And our on-brand visuals and sound design help to convey just that.
Increased Sales and User Retention
Another critical factor that your tutorials can directly impact is sales and user retention. If your tutorials are engaging, easy to understand and provide value to the user, it can significantly increase user retention and ensure that users keep coming back.
Additionally, well-crafted tutorials can increase sales, as users are more likely to purchase and recommend your product if they understand how to use it.
Versatility
Animation allows for the agility required for today’s marketing and sales needs.
Considering the uses, lengths and requirements of your tutorial allows animators such as ourselves to plan for the project’s needs to enable your tutorial and critical messages to work harder and further for you and the project. Whether they must be used in-app or online, on platforms such as YouTube or in different lengths for different stages or ‘levels’ of the software, or, if your requirements and ambitions are global, animation can be easily localised to cater for other languages, cultures and territories.
With clients worldwide, it was essential that the Square tutorials were versatile and could easily cater to any region. All animations were built to a framework that made localising the animation into 11 different regions straightforward. This attention to detail for international clients shows a clear commitment to their needs.
Finally, accessibility
Your animation and tutorial video must be accessible to all users. Whether it’s people with disabilities or those using assistive technology, your animation and tutorial should be user-friendly and ensure everyone can understand how to use your product – simple solutions such as captions can help.
Conclusion
In today’s technology era, the user interface (UI) is one of the essential features that can either make or break your product. Hence, it’s vital to provide quality animated tutorials and product videos that help users understand how to navigate your software or application.
The design, storyboard, tone of voice, scriptwriting, character usage and voiceover of your animated tutorials can significantly impact your company’s branding, reputation and sales.
That is why, with over ten years of experience creating 2D and 3D tutorials and explainer animations for agencies and big tech brands such as Facebook, Mummu Studio understands the importance of making visually appealing tutorials that are engaging and easy to understand in the digital age to B2B, D2C and B2C audiences.
This blog explores some critical considerations businesses and brands should regard while building tutorial strategies to support your software or app.
To get in touch with one of our team and find out about how animations can open up possibilities for your brand or client, please get in touch.
