Kellogg’s Origins is an educational campaign aimed at teaching children where their food originates from and how it is transformed into breakfast cereal.
Mummu created two animations for Trinity Mirror to feature online and as part of a social media campaign. They appeared on the Kellogg’s website and social media profiles, as well as being rolled out nationally on The Mirror’s website, and additional regional news sites.
The animations are a micro series, and tell a story over the course of two morning breakfasts. A father, and farmer, enthusiastically explains to his daughter how her bowl of cereal is made and ends up on the table.
Mummu created storyboarded from the scripts, focusing on close and personal shots that would put emphasis on the characters interaction. Using a charming children’s book design, Mummu created heart-warming and friendly characters to narrate the process, in an idyllic farmhouse setting.