Barclays Cycle Hire

To introduce Boris’ new multi-million pound ‘Cycle Hire Scheme’ to London, TFL commissioned two short films. The first, ‘How It Works’ explains how the scheme functions. The second ‘New To Cycling’ reminds and informs people familiar to the scheme how to remain safe on London’s roads.  The films had to feature London’s rich demographics, clearly convey the rules and regulations and remain engaging throughout.

Other animation work