The Outfit approached Mummu to create an animation for a Rightmove TV commercial. This TV commercial would have daily live data being taken directly from Rightmove’s website before airing by Channel 4 to target regions all over the UK. Animation was the perfect platform for this as it is so adaptable.
Because of the strict airing deadlines, the overall production was done quite quickly. The team at Mummu spent time developing the strong, clean-cut designs for two briefs: a rural and an urban location. The simple graphic style and limited colour palette was the most suitable, as it made the live data stand out.
It’s aired on Channel 4 between Location Location Location and Grand Designs at prime time viewing. These animations are dynamic, appealing to families looking for that ‘forever’ home, as well as first time buyers searching for a place in an entertainment hub.