Channel 4 have been pioneering advocates of personalised advertising, leading them to look for a fun and engaging way to communicate this to future advertising buyers.
Production company Giant Owl was enlisted by Channel 4’s sales team to search for an animation company that could help them do this.
Mummu was brought to the attention of Giant Owl, by the smooth and dynamic motion graphics and likeable characters of Suspended Coffee. It was felt that a similar approach would be the perfect way to tell the story of Channel 4’s advancement in personalised advertising, whilst adding a few dashes of the cheeky humour the channel is known for.
Following delivery of the script, Mummu began developing key characters to establish the style. At the same time, creating a drawn storyboard to establish the framing and content of each shot. Once given the green light, Mummu’s team of animators seamlessly strung together the 21 scenes, containing everything from a skateboarding granddad, to a milk carton with arms.
Channel 4 enjoyed the animation so much that they are looking to create further promos building on the interesting and fun style. Maybe we’ll see a surfing granny?