UK Sport

UK Sport say thank you to National Lottery players in this fun, short animation.

Did you know that each week, over £33 million is raised for National Lottery Projects in communities across the UK? One of the many project areas to receive funding is sport; everything from establishing community sporting facilities to training elite athletes.

UK Sport, the nation’s elite sports agency, is responsible for investing National Lottery funding into our best athletes and bringing world class sporting events to the UK.

UK Sport approached our studio to develop a short animation to use as part of their athlete induction training. We began by developing a story concept around the funding journey from National Lottery player to project, that UK Sport then developed into a short script.

We wanted tell the story of funding in a fun and quirky way; we developed a series of characters and scenes using a limited colour palette of primarily red, white and blue. Sam Atkin worked with animators, Ben & Will Animation to bring the short 2D animation to life with Flash and After Effects.

UK Sport loved the animation so much that they asked us to make a few little tweaks in order for it to be used in the public domain. The animation now promotes the good work that UK Sport carry out, thanks to funding provided by the National Lottery. It is currently being shown at major sporting events across the UK, including the recent Canoe Slalom World Cup (2014) in London.

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