IBM serve data insights with these Wimbledon Championships animated infographics.
The Wimbledon Championships, or simply Wimbledon, is the oldest tennis tournament in the world. For the last 25 years, IBM has been the official technology partner; their involvement with Wimbledon has gone from strength to strength, collecting, collating, analysing and presenting huge amounts of data from the event in real time.
Wimbledon 2014 is no exception; IBM are using analytics to bring millions of data points vividly to life, giving fans around the world much greater insight into the competition and a richer experience during every match.
OgilvyOne Worldwide approached our studio to develop content for the IBM #whoknew social media campaign. OgilvyOne selected IBM's most interesting data insights collected at Wimbledon and asked us to bring them to life using animated infographics.
Our team, lead by Sam Atkin and Karl Hammond, worked with OgilvyOne creatives Katie Wilson and Keeley Ashdown, to establish a concept and a series of storyboards. Quirky, colourful characters were developed to effectively highlight IBM's focus on three types of analytics: Social, Predictive and Cloud.
Animators Felix Massie and James Turzynski produced a total of fifteen animated infographics using the chosen data insights. However, to guarantee the infographics were reactive to the 2014 Wimbledon Championships (which had not yet started at the time of production) we delivered working animation files that allowed OglivyOne to apply the most recent data.
It took just three weeks to develop the fifteen animations from concept to delivery.