Coats Character Development
This is our most recent project for international thread and cotton manufacturers, Coats.
Coats involved us in developing a scientist that would take us through the process of colour matching and the technique behind it. Our first concept was to create a character that would glide through the environment with a particle or light trail. Other feedback from the client included developing a character that would be appealing to an international audience. It also meant lip-syncing our scientist in 6 different languages!
2011/11/01